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Stand Still Album Artwork

Stand Still
Single Release Strategy

Our strategy behind the single, ‘Stand Still’ by YZMN, was to create a feeling of “I’m dressed for a party, but I’m miserable on the inside.” That numb feeling you have when you’re at an all time low, but you don’t want anyone else to know. We strategized and created a combined total of 60 posts and reels, posting once a day for three weeks before the release and three weeks after the release for a total of six weeks of campaigning. Not only did this result in several hundred new followers during the campaign period, but YZMN was also able to have her most successful streaming numbers to date.

Stand Still release screen grab
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